Calkub Creator Program

Get paid for every view

Film a short vertical video of Calkub counting the calories in a real meal. You get a base fee set by your usual views, plus US$2 for every 1,000 views the video gets.

Apply now

US$2

per 1,000 views

What a video earns

10,000 viewsUS$20
50,000 viewsUS$100
100,000 viewsUS$200
250,000 viewsUS$500 cap

See what a video could earn

Your usual views per video

50,000 views in the first 30 days

Base fee (Thailand)฿1,200

View payUS$100

Capped at US$500 per video (250,000 views).

Base fee quoted for your country

Your base fee

On top of the view pay, each approved video earns a base fee. It's set by the median views of your videos in the last 30 days, not your follower count, so smaller creators whose videos travel are paid fairly.

Median views per video (last 30 days): Base fee per video
1,000–5,000: ฿400
5,000–20,000: ฿1,200
20,000–50,000: ฿3,600
50,000–150,000: ฿11,000
150,000+: Quoted for you

Your first video earns a base fee. Weekly base fees switch on once that first video reaches your usual views (your 30-day median). Until then, further videos earn view pay only.
After that, one video per week earns a base fee. Extra videos that week still earn view pay.
Paid with your monthly payout once the video has been live for 7 days.
Your tier comes from a screenshot of your analytics when you apply, and is reviewed every 90 days.
If likes, comments and shares add up to less than 4% of views, the base fee is one tier lower.

Base fees above are for creators in Thailand and are paid in baht. For other countries we quote the base fee when you're approved. How we set these: the base is about 60% of what Thai creators with those views usually charge per video, and the view pay brings the total to the market rate when a video does as well as your usual ones. It goes above that when a video does better.

What we're looking for

9:16: Vertical, full screen (1080 × 1920)
15–45 s: Short. 20–35 seconds works best
0–2 s: Hook in the first two seconds
CC: On-screen captions, so it works on mute

TikTok · Instagram Reels · YouTube Shorts · Facebook Reels

What we give you

A free year of Calkub Premium to film with.
The Calkub logo and app screenshots.
A one-page fact sheet so every number you say is right.
Feedback on your first video within 2 working days.

Every video must

Show Calkub scanning a real meal, with the result clearly on screen.
Say or show the name “Calkub”.
End with the call to action: “Download Calkub on the App Store” (link in bio).
Use the platform's paid-partnership label and #ad in the caption.

The terms

Rate: US$2 per 1,000 qualified views.
Base fee: Set by your median views in the last 30 days (see the table above). Your first video earns it; after that video reaches your usual views, one video per week earns it. Thailand: paid in baht; other countries: quoted on approval.
Counting window: Views in the first 30 days after posting.
Cap: US$500 per video (250,000 views). Bigger videos: talk to us about a bonus.
Qualified views: Organic views in the platform's own analytics. Paid boosts, bots, view-exchange groups and giveaways don't count.
Payday: The 15th of every month (next working day if it falls on a weekend), by Wise or PayPal: view pay in US dollars, Thai base fees in baht. Balances under US$20 roll over.

Apply to join

Tell us where you post. We reply within 5 working days.

This page summarises the program. The written terms we send when you're approved are the agreement, and they take precedence. We may change these terms for new videos; videos already posted are paid on the terms that applied when they went up.